Progress Update! Thursday 10th November 2011

After capturing all the footage we got from sunday's shoot and starting on a rough edit, we realised that the footage simply wasn't working with the track and there was not enough variation. So after more discussions we have adapted the idea slightly in order for it to fit to the track better and to improve the entertainment value of the video. Below is a summary of where we are at now.

We have gone back to square 1 and come up with a new narrative but have kept the element of the panda and the final dance routine. However there will now be more emphasis on a journey and include more set ups rather than have all the video occur in a park. The journey will be from the panda's home to the school field and the set ups occur for different scenarios along the way.

Possible Scenarios

• Panda wakes up and leaves the house
• He cycles to southgate
• Waits for a train/bus
• Gets on the train (lots of cuts between him in different positions to connote time passing)
• Off the train
• Buy breakfast in a cafe
• Cross at a zebra crossing with a lollipop man
• Panda steals a bike

Brief break down of the video

• The first minute would be the journey from home to school with all the locations and scenarios along the way
• The next minute would start from the slower part of the song and this is where people start to follow the panda on his journey in school
• The last 46 seconds would be the flash mob dance routine

Shoot Reflections

These are some photo's from the shoot, which although cold was very enjoyable as we solideried on! On the day we had three camera's so that we had to shoot the dance sequence as few times as possible, meaning our extra's didn't have to stay out in the cold for any longer than needed!

Shots of Chris/The Panda:

Shots of extra's (rehearsing dance)

Reflections from the day:

• We managed to get most of our shots done except for the solo shots of the panda's opening dance.
• The weather wasn't amazing but at least it didn't rain. To make the setting look better we will use colour grading when editing to make it seem brighter and less like a cold novembers day!
• Luckily enough extra's turned up for our shoot to work okay, and there were about 15 dancers overall.
• Our extra's picked up the dance quite quickly, and some of them had watched the tutorial video we posted which meant shooting went faster.

Dance Tutorial for Shoot (Sun 6th)

This is the video we posted on Facebook and YouTube which allowed our extra's to learn the dance routine before the shoot.

Sunday's Shoot Itinerary

Group 4 Music Video Shoot Itinerary for One More Time by Daft Punk

Research into Female DJ's

From previous research into female DJ's we know that there are very few female DJ's who have hit the mainstream in the music industry. After researching some more I came across a few sites that have listed some of the top female DJs in their eyes, which could be useful for drawing influences from for our website, album cover and promo shots.


FEMALEDJLIST.BLOGSPOT.COM

http://femaledjlist.blogspot.com/

This website lists their top female DJs from around the world. Most of the artists have DJ before their name, which in some ways makes them sound slightly more amateur than what we want. Most of the promotional photos also feature the girls dressed provocatively, which is what we have wanted to avoid from the start.

SHEJAY.NET



http://www.shejay.net/

This website is almost like a hub for female DJs around the globe and it allows you to source them out for events you wish to host, etc. They also regularly interview different artists and post news on their activity for fans. But they have also created a separate brand out of this, using their pun on words of 'SHEJAY' to promote female power and they sell t-shirts and other merchandise to profit from this.

Analysis of DJ Shortee

Click on the image to go to the site

- Laid Back
- Almost scene crossed with street (clothing vs hair)
- Emphasis on female power
- Independent producer who owns several labels, which is linked to opening page
- Website offers no direct purchasing opportunities
- Standard interactivity links

Not featured on this website, yet the biggest female dj in the UK right now is Annie Mac. She hosts a radio show on national BBC Radio 1 and is loved by both males and females. As our target audience are both young males and females, Annie is a great inspiration to our artist planning. Like Annie, we want Absynth to be:

• Popular
• Mainstream, yet popular under the rader as well 
• Inspirational/role model
• Trend setter
• Laid back
• Pretty and confident

Weekly Plan (31st Oct - 4th Nov)

This is a list of things we need to get done in the coming week so that we are fully prepared for our shoot and for our auxillary tasks:

• Make sure everything is planned for our shoot on Sunday 6th - confirm actors, location, props etc.
• Finish the dance routine for the panda - make sure our actor can perform it successfully
• Start working on the website/Album Cover - this isn't a priority but it's something we can start thinking about and come up with ideas for
• Book a slot for our studio shots - confirm/decide on a girl to be our artist who is willing to play a strong female character
• Finish our rough edit from the footage we filmed in half term so that we can see which shots we want to use in our proper shoot

Artist Identity Update

After reviewing our plan for artist identity we decided to change our artist from a male duo, to a female solo DJ. We feel this idea is more original as there are far fewer female DJ's in the music industry and it would make our artist more unique allowing us to fill a gap in the market. The lack of female DJ's was recently brought up in an article by the Guardian:

This is a quote from the article:


Clicking through DJ Mag's newly published list of top 100 DJs, it's easy to spot the one thing missing: women. Revered in the clubbing industry as the "black book" for DJs, producers and promoters, the list is voted for by the public every year. Between 2007 and 2011 just one girl, Claudia Cazacu, scraped on to the list, charting at number 93 in 2010. Not even Annie Mac – who hosts three shows on Radio 1, DJs regularly at Fabric and whose Annie Mac Presents mixtape is No 1 in the electronic charts – gets a look in.


Our artist will be young, edgy and fresh and although the artist is female, she will have a strong personality and will be really confident. We were thinking about having her wear black (perhaps with gold in places).




http://www.guardian.co.uk/music/musicblog/2011/oct/28/female-dj-mag-top-100?newsfeed=true