Our music genre is dance/techno, a genre particularly popular amongst younger members of society such as students. For that reason our target audience is young males and females aged 16-24. Interests of these members of our target audience enjoy going to clubs, dancing and socialising, which are all aspects of our music video. The song could be played in clubs, danced to and the video is a massive social event. Furthermore, the target audience is the same as that of listeners for Radio 1, which is station where we plan to promote our music and most common users of social networking. This means that our marketing campaign is well suited to out target audience.
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