GROUP PROPOSAL: Marketing Campaign

As our band are independent and are part of their own record label, our marketing campaign won't be completely typical. We will have a large focus of our campaign on social networking sites such as Facebook and Twitter, with accounts on both, as well as having free Facebook events to promote our music.

 We will also utilise YouTube, as we will have teaser trailers of our music video as many other bands do to create interest, showing short snippets with '1/2/3 days to go' as the message which would intrigue the audience, leaving them wanting more. As well at posting videos on YouTube, we will have the pair DJ at universities around England, which targets our core audience (18-25 year olds) and will create buzz about our artist. They will also play at underground clubs promoting their music as this kind of event is popular with our target audience who are interested in dance/techno music.

In terms of more tradition marketing, we will aim to get our music on to Radio 1. This is now the BBC describes the Radio 1 service:

'The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. It should reflect the lives and interests of 15–29 year olds but also embrace others who share similar tastes. It should offer a range of new music, support emerging artists – especially those from the UK – and provide a platform for live music.'

We feel this fits our DJ's really well as they are a debut duo and they have a particularly strong live appeal. Our target audience also matches up nicely with Radio 1's meaning we will have the most effective reach. We could also get our music played on 'In New Music We Trust' which is a scheme allowing under the radar music to reach its target audience, giving less well known artists a chance to break into the industry which would be really great for our group. It would also be great to get exposure from a DJ like Pete Tong (Radio 1) who specialises in dance music.

We were also thinking about potentially advertising/being featured in the magazine undertheradarmag.com/ which describes itself as 'The solution to music pollution' and helps undiscovered music talents take the next step on the ladder. As this isn't directed at the mainstream audience it would be a great way to target a more niche audience and to focus on people who care a lot about the quality of the music.