UPDATE! Latest Decisions on the Project

Up until this week our ideas have changed quite a lot as we have gone back and forth between two ideas and now we have settled and decided on a completely new idea. The first idea we were discussing was for 'Fast Fuse' by the band Kasabian (2007) and the second was for Craig David's cover of the Stevie Wonder classic 'Signed, Sealed, Delivered (I'm Yours)' (2010).

Fast Fuse by Kasabian
The initial idea was for a dual narrative and performance video. The performance would take place in a studio with black and white being the only colours of that scene. The main issue with this idea was about the narrative because it would be hard to make it simple and interesting at the same time. Some of the suggestions for the narrative included: a boy and girl bumping into each other, a destructive guy (the lead singer) smashing up the city and a guy sitting in a bare cell (almost like a solitary prison cell) going insane.

Ms Blackborow's Feedback on the Idea
The biggest issue with the idea was that it was too generic and it sidelined us into producing a copycat version of an indie band like Kasabian. To get around this we came up with the idea of having a female drummer in order to widen our audience appeal to girls. However, the narrative was still causing problems in terms of making it interesting.



Signed, Sealed, Delivered (I'm Yours) by Craig David
The concept behind this idea was modernising motown (refer to previous group meeting notes) and consisted of the visuals being very bright and colourful, with the artist performing for most of the video. The narrative ideas we came up with for this one all gravitated around the idea of the artist pursuing a love interest. Most of the video would be situated in a studio where the performance would take place.

Ms Blackborow's Feedback
Quite a few issues were raised with this idea because it heavily relied on someone outside of the group to be able to perform and to do so to a very high standard. Casting the role of the artist would also have been difficult because of the distinctive voice. The video would also be very physically demanding of the actor because they would have to dance well, lip sync and look the part.

The Current Idea
In many ways the new proposal is completely different to the ones described above, but in some ways it is almost a combination of them as well as it involves the idea of an outdoor environment and involves the retro theme through the props needed.

The idea involves a dance off between a Panda and another animal (still to be decided) which would then turn into a flash mob with members of the public joining in and then the Panda returning to the zoo. It would take place in an open space in a park and potential tracks so far have been songs such as Run DMC's 'It's Like That' and Salt n Pepa's 'Push It'. The brand image would be for a duo (most likely Sam and Alex) that are very nerdy and computer geniuses, but they are never seen in their own videos, unless in costume.