Group Proposal Feedback

After the pitch we recieved feedback on the overall idea from the teachers, below is a summary of the issues and suggestions that were raised.

Strengths of the Pitch

• Concept of hidden identity
• Radio 1, NME, In New Music We Trust are good platforms for marketing

ISSUE: 2 DJ's makes it too similar to Daft Punk (especially as it is their song)
SOLUTIONS?: Consider having a solo DJ rather than a duo. This would also eliminate the need for a second costume (i.e. the monkey) and hopefully make the practicalities of costume much simpler.

ISSUE: The ending of the video needs to be more definitive, how will the group dance dissolve? what will cause it to end?
SOLUTIONS?: Visually create the ending, e.g. They all watch him, then leave together and look up at the london zoo sign. There is then a cut between the panda and the sign.
Another alternative to this could be having a warden make the crowd clear off, therefore providing the link for the dance to end and for the crowd to disperse.

Suggestions

• Documentary Style
• Make it look natural and simulate a real event
• Concept of realism & Documentary Conventions
• Observational Camera
• Cinema verite
• Remove camera from direct position and have lots of movement (whip pans, close-ups, etc.)
• Localised Promotion - build up to gain the attention of NME (maybe through a journalist giving positive reviews)
• Ditch Monkey
• Focus on the public walking past
• Dance off with kids sitting around/members of the public (play on stereotypes)
• Kids on bikes/playing football
• Romantic Couple
• Young Mum
• Dog Walker
• See panda through others eyes
• Establish the park beforehand, and slowly build up the reveal of the panda

Target Audiences: Primary = Students (Uni Circuit, Clubs), Secondary = Family Audiences (Mums/Dads/Kids)